That alone may cause concern for the success of Juicy Fruits. The culture, employees and the founders of the company are normally referred to in a marketing mix. In order to make these smoothies we will use frozen fruit. We expect to steal a lot of their customers due to this. It is further easy to determine the social trend preferences of the customers. The Juice and Smoothie brand has been has been a successful product brand all over the world. Juicy Fruit Smoothies Ltd will be the first smoothie bar that offers a wide range of smoothies at affordable prices. The Fruit Juice and Smoothie bar market is currently occupied, in Ireland, by one major company, Zumo. It would be my recommendation to run this advert campaign before the first store opened its doors in order to generate some anticipation and create a slogan about the new franchise. 9/1 Pacific Highway, North Sydney, NSW, 2060, Corporate Finance Planning Assignment Help, Financial Statement Analysis Assignment Help, Activity-Based Accounting Assignment Help. Deals would have to be good enough to pull current Zumo customers away from their usual purchases. Such type of segmentation is used to make the product affordable to every income strata of the society. Online service where customers will be made available of the ingredients in each smoothie and also the weekly special offers, without having to go into the store. With Juicy Fruits the recruitment and employment procedures will be like the same as many other businesses. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Shopping Centres & Gyms are the busiest places that a lot of consumers go to for recreation. Key Features of Juicy Fruit Smoothies Ltd will include: Skilled staff who are aware of the need for high quality in every smoothie. (2017). We have sent you an email with the required document. These refreshment drinks are healthier than soft drinks as they are made from real fruit and blended together to make the smoothie. Our local operations span across Australia, US, UK, South east Asia and the Middle East. VAT Registration No: 842417633. Most people know that fruit loses its nutritional content over time however what most people don’t know is that this loss occurs within minutes. But because of adopting this policy, the the margin of profit for the company is very low. These reference papers are strictly intended for research and reference purposes only. This is the reason why it will be a good idea to start a business selling juice fruit and smoothie drink if seeking a good and profitable starting start up business. Reference this. A juice bar business plan can set the direction in which you can possibly attain your desired results. Large and more experienced businesses may be able to operate more efficiently due to minimal costs. However, we will have to charge a slightly higher price in order to provide this service. Juicy Fruit Smoothies Ltd will be successful if it is able to satisfy the key customer criteria. The company has adopted this strategy to draw more consumers than giant food and beverages companies like Coke and Pepsi. In addition, this new business will sell a variety of ice creams and chocolate. Analysis of the Boost Juice Marketing Strategy in Australia. Marketing plan for new juice product 1. This includes: high quality product, affordable prices, speedy and friendly service. This would entail finding good transportation routes, good areas to find quality fruits, and also how to go about getting them for a decent price. FRUIT PUNCH FRUITY JUICY HEALTHY 2. It would also be wise to run discounts and offers for the first few weeks of existence, in order to draw in more potential customers. The company should take extra effort in retaining the quality employees by giving a better salary and incentives (Partridge & Sinclair-Hunt, 2005). Marketing Strategy. Juicy Fruit Smoothies Ltd strategy is to show people that JF has an excellent product, convenient accessibility, and with a community benefit. Retaining talented employees is also a big challenge for the company. Perhaps a companywide statement saying Juicy Fruits will only buy fair trade produce would be in order. where company transmits its plans from the scratch to the end product while ensuring a positive image to the public simply is a research of a best-selling proposition. If compared with past decades, the level of competition between the business entities has raised brusquely because of the globalization. This generally involves the strategy to advertise products, pricing of products, distribution strategy etc. As already stated, it would be essential to run an informative advertisement campaign early in the company’s development. Many of these jui. Besides that, the company practices the use of inks which are not defined as toxic and are safe, which are much safer for the eco-system. This way they do not have to focus completely on just the local area for business and will be able to become more profitable through expansion. Every product in modern marketing era needs a proper marketing and promotion plan. Continue will some market research in the area of customer satisfaction. The trail period will be for one month and upon completion of that period there will be a small performance appraisal as mentioned above. Disclaimer: This work has been submitted by a university student. Start-up funding for expenses €54000 Start-up assets funding €17000 Total Funding Required €71000 Assets Non cash assets from start-up €5000 Inventory €2000 Long Term Assets €10000 Total Assets €17000 Liabilities Long Term Liabilities €100000 Total Liabilities €100000 Start-up Requirements Advertising €5000 Insurance €2000 Marketing & Promotion €5000 Payroll €40000 Repairs & Maintenance €1000 Shipping & Delivery €1000 Internet €1000 Great tasting drinks made in front of your eyes, Ability to sit down in store and enjoy your smoothie. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. Sure, you could start a blog. Edward Elgar Publishing. Through these tests Juicy Fruit Smoothies Ltd should be able to figure out a way to get a good quality product thus giving them an advantage on the competition. Perhaps it might also be beneficial to cooperate with a current institution in Ireland for the start up of the company, i.e. The marketing strategy of this company should lay stress on the benefits of the cranberry juice. acne. Continue to implement future marking strategies and to ensure that Juicy Fruits will be ahead of the leading competitors, Identify future developments and possible merging with other retail companies such as Spar or Centra. The main objective pertaining with marketing strategies is to raise the revenue by increasing the sales and augment the goodwill and reputation of the brand for the company’s product (Ferrell & Hartline, 2013). Similarly, other areas of competition, such as coffee houses like Starbucks and Insomnia must be planned for. Are they happy with the products? Besides these factors, social media has contributed a major role in changing the dynamics and the structure of the business environment. It is the employees of the company which directly interact with the customers. An in depth researching of the market prices would also be needed and Juicy Fruits would most certainly have to charge less than its competitors in order to gain a foot hold in the market. A marketing plan may be part of an overall business plan. By working in the firm she was able to identify the taste and preferences of the customers. It is really simple and speedy method but it creates a great tasting product. The main procedures that this business will take will be an interview, performance appraisal and there will be a trial period. This campaign should be run later in the company’s development, as the already high start up costs do not need to be added to from the get go. The company has also followed the strategy to be in the news by tapping the current trends in society. Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. The Zumo chain of bars is, at present the only realistic competition to the introduction of a new franchise of smoothie bars. Marketing for new juice product 1. Zumo has been in Ireland since 2001 and are the largest juice and smoothie bar chain in Europe, with over 100 bars in 13 countries. So our new product of pineapple juice “Anaross” do needs a proper marketing and promotion plan. Furthermore, this juice is useful for minimizing the risks of heart diseases (Boyle & Roth, 2012, p. 266). To introduce some diversity and variety in its product Boost Juice can include healthy sandwiches and wholegrain bread in its menu (Hill, 2012). The Chairman of the company Jeff Allis had signed a Partnership with the Bill Lisle Regional, the CEO of AIA as part of its product enhancement programme (IFA, 2016). Submitted by : Team-Myopia Members of Myopia Provat Raksam #2-15010214 Rakeeb Ashraf #2-15010218 Ahmed Mushfiq Choudhury #2-15010227 Akimunnesa #2-15010236 3. Employees with high working spirit and work ethics should be employed to get an upper hand in competition with other companies operating in the same market. Because, these two plans are the best way to get best selling and consumer preferences in comparison with other products in the market. All legal requirements will need to complete before opening. Many people like smoothies and other sweet like products but Juicy Fruit Smoothies Ltd will provide much healthier options that will assist in the competitive advantage. The two main competitors in this industry are Zumo and Innocent. This might have to be continued for several months/years in order to persuade people away from companies like Zumo. Further, boost juice has adopted number of competitive marketing strategies to ensure that innovative and differentiated products are offered to customers. I have analysed the pricing scheme for Juicy Fruits competitors along with our prices which are as follows: From the table above, Juicy Fruit’s pricing scheme is quite better and attractive than Zumo’s pricing scheme. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Hill, M. (2012). Getting the correct theme for the Smoothie and Juice Bars will also be essential. Just your average people, the only part of the geography that would be major is being sure to be in a densely populated location such as in downtown Dublin or directly on/near the campus. She has observed that even though the market for fresh juice bar is developed in many countries, the market for it in Australia is still in an underdeveloped condition. Bay Town Bubbling Bay is established with the aim of becoming the … The stresshas always been on the fact that the juices are 100% natural and this has been labeled everywhere on their website. Boost Juice provides its products at a very low price when compared to other companies. This will hopefully allow for them to attract customers away from the competition as well as allow them to gain a solid foothold in the market. By the help of online media, the business organizations can easily connect with their targeted customers in the market. Zumo is already a well established company and have had the luxury of charging high prices for their product and having a huge mark-up. Unique position with its advanced technology to manufacture a Juice that has many different flavours, for customer satisfaction. Free resources to assist you with your university studies! The promotional and marketing side of the business will be about €1000. An emphasis on the healthier aspects of a smoothie over things like coffee must be stressed in an early advertisement campaign. Juicy Fruits would have to also use colours that suggested healthiness and fruitiness, without using the same colours as Zumo. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. This strategy of providing the products at a low price is done by companies to attract more customers towards it. *You can also browse our support articles here >. This would convey some trust towards the company and perhaps add loyalty to the brand name from those already loyal to the shop that Juicy Fruits will now operate out of, (Centra, Spar etc.). Zumo’s products are much more expensive than Juicy Fruits which would help the consumer on choosing a product for less. Because of the advancement in science, the access and outreach of the companies had raised drastically. (Blick, 2011) i. Apart from social media, there are other technologies also which helps to increase the productivity and operational efficiency of the company. Start blogging now. Dabur is one of the largest Ayurveda and natural health company in the world with the range of over 250 Ayurveda & herbal products. Due to well established companies already in this market, we expect to initially have a small market share. Janine Allis came up with the idea of a healthy diet company in an American trip. It was ensured by Boost that the advertising strategies in distant countries should be outlined according to the requirements of the local market. Boost should collaborate and cooperate with other companies of the same field and try to create a sustainable partnership. Along with providing special products for health-conscious customers, it has also introduced special products for customers having a different taste like tea lovers. Special focus should be given on increasing the range and number of retail outlets near the premises of sites like beaches and sports clubs where outdoor sports activities take place. These products include: 1. An environment-friendly. Blue Eagle Group. This section analyses the various marketing strategies used by Boost Juice with the help of various tools. This type of strategy has been very successful with food and beverage industries and I have no doubt that this type of strategy will give Juicy Fruit Smoothies Ltd the start-up success it needs. Juicy Fruit Smoothies Ltd will be a great opportunity to enter the food and beverage industry providing the consumer with another business to choose from when they decide on their commodities. Higher prices, alongside a marketing campaign to stress the brand's benefits … Integrity: Our customers depend on the quality of our juice products. It would be good for them to try to outsource the testing for recipes to outside service providers. After that, they have to develop a marketing strategy for the targeted market. At end of the report, concise conclusion and valid recommendations are provided which will help in raising the market performance of the company. Janine Allis found Boost juice in 2000, which now provides its beverage product all over the world. Since the Juicy Fruit Smoothies Ltd is just starting up, there will be minimal amount of staff that will be required until the business expands which will then be a requirement to hire addition staff. Boost should also enhance its cooperation with and partnership with banks and other financial institutes which will create a financial backup when needed. Demonstrate how Juicy Fruits appreciates customer loyalty buy offering promotions, coupons, loyalty cards, etc. This obviously will result in a high start up cost; however the lack of any effective advert campaigns currently from Zumo would result in excellent market coverage for said ad campaign. Juicy Fruit Smoothies Ltd will penetrate the smoothie and juice beverage industry by creating and deploying new smoothie and juice products and brands. Fifield, P. (2012). A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. Our marketing strategy is based on becoming the potential choice for consumers in the juice market. Juicy Fruit Smoothies Ltd will have over 50 different flavours that can only be bought in this store, while still selling the already popular ones, such as Power Punch. ConclusionBy conducting this assignment it has been observed that the Boost Juice is trying to target the Australian customers who are very health conscious an very careful about what they are eating. The major competitors we have in the beverage industry are cafes and corporations such as Starbucks. Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Geography segmentation is not a very large part of Juicy Fruit Smoothies Ltd concerns. I will be discussing with you in this post how you can start afresh juice business and make good money in the long term. This would be necessary in order to corner the market early on in the business’ development. Since firms that have a high reputation and have built up their clientele over the years, the customers will remain loyal to that business which gives that business a competitive advantage. Disclaimer: The reference papers provided by TotalAssignmentHelp.com should be used as model papers only. The quality of the product was always being the prime focus of the company and they eventually integrate fresh fruit juice blended with yogurt in their product list. The main source of the cost is from the general operating expenses such as payroll, suppliers, insurance, advertising and other overheads. Some demand inducing variables defined in the marketing mix are used to amplify the sales of the company. Juicy Fruit Smoothies Ltd’s management team will consist of a Director, an Operational Director, a Managing Director, and Accountant, General Manager & a Supervisor. Thus locating the franchises near colleges, shopping centres and in town is important. It should be mentioned that it contains components reducing the growth of cancer cells (Boyle & Roth, 2012, p. 266). If you don't have a blog for your business, then … Boost has focussed not only on best quality products but also in providing the customers with an exceptional experience. When it comes to selling alcoholic and non – alcoholic drinks, there is indeed a wide range of... SWOT Analysis. Given list of marketing ideas are very effective which helps you to boost sales and engagement of Customer. Strategic Management Theory: An Integrated Approach. Our rival companies like Zumo and Innocent may have a better stake in the market and more experience along with knowledge. Our academic experts are ready and waiting to assist with any writing project you may have. ReferencesBelohlavek, P. (2008). Since that Juicy Fruit Smoothies Ltd already has competition with some main companies offering the same type of products, it will be our job to continue to expand the business and continue to offer bigger and better offers and products. We want to let the customer experience a fast and friendly service without the inconvenience of waiting too long for their purchase. IntroductionThe business strategies adopted by the managerial body of an institute fundamentally depend on the strategies adopted for marketing. The target market is vast, covering almost all demographics, with an emphasis on the age group of 15-35 i.e. (Note: This is not technically a juice bar business — it’s a juice factory business — but … The main long term aim of the business is to provide excellent customer satisfaction, be miles ahead of the leading competitors and to be profitable. And once our Juice will reach to the hand of our targeted customers, we will be able to capture the most market shares. In order to attract health conscious customers, Boost has launched new food products like tropical, spirit, super-food and high protein. Shankar, V. et al. The wide range of flavours that Juicy Fruit Smoothies Ltd will provide should satisfy all tastes. Thereafter analysis of the Boost Juice marketing strategy is conducted by evaluating the marketing mix. The customer will have the ability of choosing what goes into the smoothie on off chance that there isn’t a recipe that suits the customers taste. For one week have the “Power Punch” smoothie at €1.50. The company has adopted this strategy to draw more consumers than giant food and beverages companies like Coke and Pepsi. In this way, no part of the fruit goes to waste. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). SAGE. The tools used by companies to influence the behavior of consumers in order to achieve their marketing objective are the most significant aspect of the marketing strategy. For example, companies can introduce automation in processes like payroll, purchase process cash disbursement process, etc which will ultimately reduce the human error and reduce the operational cost(Ferrell & Hartline, 2013). At the minute there is no company providing the customers with high quality fresh smoothies at a low price. In this intense scenario of tremendous competition, the management of human resource plays a vital role in the existence of the company. Perks include product sampling on occasion. Routledge. Several retail outlets should also be organized near the colleges, youth clubs and offices to influence and control the target customers of youth. After many years in the marketing industry, our founder, Miranda Imperi, thought it time to bring a little mindfulness into today's marketing industry. We stand behind our product, our service and our word. Below is the pricing strategy in Tropicana marketing strategy: Tropicana adopts a value based pricing strategy. Marketing Strategy, Text and Cases. The company mainly focus on the strategy of franchising by selecting the well-known and prominent market players operating the particular region, who had well-versed knowledge about the market (Boost, 2017). The business will also locate in a logical and more accessible area. Market research such as surveys or questionnaires may provide feedback on our products and help to assess customer satisfaction. It was in Adelaide that the first branch of the Boost was opened where Janine herself handled the works like making drinks and serving the customers. For this, the retail shops of boost were colored with vibrant colors and special training was given to employees who were working in front desks. Since Boost juice is a giant in the field of healthy food products, it can try to acquire comparatively small scale companies which are operating in the same field. It was identified by the Boost Juice Company that different people from various geographical corners in different countries have different customs, palate, standards, habits and purchasing power. At the beginning of this report, a brief discussion on the history and background of the Boost Juice is given. Boost Juice. Innovative: Our products have always been in the forefront of the health and nutrition wave. This would also be an excellent selling point for the new business and would hopefully draw in new customers. 5.1 Marketing Strategy. It will have advantages over other smoothie providers for the following reasons: Juicy Fruit Smoothies Ltd has a keen interest in satisfying the customer, and therefore spends time perfecting their recipes. Do you have a 2:1 degree or higher? As there is only one major competitor in this area there is obvious room for growth in the market. The effects of the industry affect how we will have to market, as well as what services/products we will have to offer in Juicy Fruit Smoothies Ltd. For example, we will have to separate our juice and smoothie products from others as well as focus on their weaknesses and exploit them. This time will be increased drastically if there is a queue. In this condition of fierce competition, the significance of marketing strategies has increased because they are vital in increasing the organization’s share in market and in holding the targeted customers. The major areas that would need to be analyzed would have to be: types of fruits, recipes, ice cream flavours, and potentially meals in the future. Observing this the company kept its websites well maintained and shared the experiences and reviews of customers in social media. As people are increasingly trying to eat healthy we feel that now is the perfect time to get into the smoothie market. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. This would allow them to get a more wholesome perspective on what kinds of blends to use in the smoothies and also would allow Juicy Fruit Smoothies Ltd to be more forward looking and potentially expand into the global market at some point in the future. Unicist Marketing Mix. If you need assistance with writing your essay, our professional essay writing service is here to help! Under demographics, the brand targets all the age and people wit… Product differentiation along with image differentiation is the positioning strategy for Perfetto Juice. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. We will have an advantage over Zumo as we will have a greater selection of smoothies and also the customers will have the option of choosing the fruits that go into their smoothies. As outlined earlier, the nutrients leave the fruit within minutes, therefore this process keeps our product as healthy as possible also adding to its appeal. Juicy Fruits will have to be sure to specify how much healthier their product is in comparison to coffee and why it is a better choice. If the new inventions and products are not legalised then anybody could take the products and use them for their own. Boost's pricing problem. Oasis Juice will introduce its products at 20% off regular price during the first month. The company is utilizing media options like radio, social media and television to maintain its connection with the consumers. The start up assumptions is illustrated below: The objectives of Juicy Fruit Smoothies Ltd are the following: Maintain tight control of cost and operation during expansion. This is not an example of the work produced by our Essay Writing Service. " Marketing Plan of Mixed Fruit Juice: Blended " -A New Product Added to the line of PRAN Juice . Marketing Strategy. This business will open one juice and smoothie bar and will continue to expand in shopping centres, entertainment spots, transport companies and gyms. A Sample Juice & Sports Bar Marketing Plan Template MARKET ANALYSIS. This speed is also good for the quality of the product. Pure Juice (Litchi)Drink Pure, Taste Pure, Feel Pure 4. The company has adopted its boost juice marketing strategy to keep the price of all the products low in the menu. The companies pose a subtle risk of customers sharing their feedbacks and reviews in the social media which will be read by a vast audience. Retrieved 27 January 2017 from https://www.switzer.com.au/small-business/business-management/systems/franchising-as-a-distribution-method/, Fitzsimmons, C. (2014). Juicy Fruit Ltd’s start up cost is €71000. This report aims to evaluate the Boost Juice marketing strategy developed by in the Australian market. Study for free with our range of university lectures! Securing Higher Grades Costing Your Pocket? The remaining costs are the overheads that are normally associated with opening up a premise. For conducting the process of marketing, the investors need to organize detailed research regarding the market characteristics. As I’ve said in the above section, forming a partnership with a well established company would be very beneficial to the future development of the franchise. Since the company followed the philosophy of “love life”, the main focus was given to deliver an exceptional experience to the customer. Keeping this in mind, many companies started participating and contributing actively to social activities. The target market/customers for the company are a very large range that doesn’t target anyone in particular. Strategic Management. Boost Juice founder Janine Allis in partnership talks with Bain Capital. Tier 1 (Industries Juicy Fruit Smoothies Ltd can leverage on their own), Tier 2 (Industries that can be leveraged with help from a partner), Tier 3 (Future industries to get involved in). The Business plan on Marketing Plan For Hypothetical Product-Based Company Executive Summary This report contains a marketing plan for a new and affordable repair shop in the San Antonio market. The competitors may formulate new tactics for the new entrant – Juicy Fruit Smoothies Ltd, Future developments in the smoothie recipes and further business expansion, Provide allergy free products such as peanut free drinks and chocolates, The major competitors such as Zumo & Innocent, Any contamination to the food supply and shortages. Juicy Fruit Smoothies Ltd’s mission is as follows: Quality: Our fruit juices are the highest quality, most nutritious food products…because we will accept nothing less. For example, you could cut prices to attract a competitors' customers or a broader customer base. Our commitment to the highest standard is the foundation of our customer’s trust in Oasis Juice. Because of the direct contact with the customers, she was able to acquire extensive awareness of market and logistics. They have to preserve and maintain their brand image. In doing so, Juicy Fruit Smoothies Ltd has to: Provide a customer with a quality product at a competitive price, Provide the customer with a more convenient method for obtaining their desired product. Total Assignment help is an online assignment help service available in 9 countries. Positioning of PRAN Juice Pack Therefore it is vital to us that the smoothie is made and in the customers hand in two minutes. Inclusion of a company’s philosophy and principle will aid in improving the promotional strategy. The Boost Story. We're here to answer any questions you have about our services. But adopting this strategy has decreased the profit margin of the company (Prowd, 2013). These parameters were expanded into eight variables by making some variations in the environment of the business. Juicy Fruit Smoothies Ltd will use 100% nutritious fruits to promote a healthy advertisement campaign and attract conscious health goers. Better training should be provided to the employees who directly interact with the customers like those working in the retail outlets. Looking for a flexible role? Juicy Fruit Smoothies Ltd will offer a range of smoothies, juices and energy drinks. To create an instant impact on the revenue, management of the companies adopt the strategy of increasing its customer base in the targeted market. 1st Jan 1970 It makes them distinctive, innovative and attractive which is essential to gain competitive advantage. We will provide high quality smoothies in less than a minute. We have discussed various marketing tips that can help your business to increase sales. No plagiarism, guaranteed! The business is for a customer that wants a quick drink on the go and who wants to get in and out fast. Small business guru and Google AdWords expert Perry Marshall joined us recently for a fun and information-packed webinar on what he calls “the Happy Juice Principle.” We often look to Perry for inspiration and copy strategy and were struck by his unique approach to content creation, lead capture and conversion. An advert campaign would get people buying smoothies instead of other commodities such as coffee should also be run, targeting young professionals. Their company is extremely similar to ours as they make up their smoothies in store also. A wide variety of healthy food products like fruit juice and smoothies are supplied by the company. The main key areas that Juicy Fruit Smoothies Ltd’s employment procedures will undergo will be: At the end of about six months there will be a performance appraisal which will evaluate the job performance of each staff member in order to extend his/her employment, Inform employees on the status of their performance, Check to see if the employee might require more training, Identify personnel decisions; to analysis salary increases or bonuses, Assess and provide communication between the employee and administration. Reducing Overheads – ensuring that the overheads will remain low will be our top priority and will continue to be a business objective. Students are not to copy or submit them as is. Put it in the blender along with some frozen yogurt for thirty seconds and the smoothie is ready to serve. I would suggest the use of blues and reds on all things “Juicy Fruit”; this would strongly differentiate the franchise from the competition, and suggests a cool, healthy atmosphere. By adopting this new method in the boost juice marketing strategy, the company had succeeded in attaining 94% market awareness within the period of five years. Total Assignment Help Rated 4.8/5 based on 10542 reviews. When the company is set up the business will then open up with promotions such as a “buy 1 get the 2nd at half price” offer. (2012). This speed is vital in order to compete with the competitors as customers will not be willing to wait for over 5 minutes for their smoothies. To avoid any negative feedback, it is important that the companies should focus on providing the best quality service and thereby provide the customer with exceptional experience and satisfaction. Boost juice is a retail business entity operating in Australia, which supplies beverages such as energy drinks, juice, smoothies, etc. How to formulate Marketing Strategy Several recommendations are suggested below in order to improve the marketing strategy and cover a vast market share of Boost Juice company. It is imperative that staff be fully trained on the equipment to include manual handling training and healthy and safety before the initial opening of the business. Generally, there are only four variables in the marketing mix, which are a place, promotion, product, and price. We will be the only company to provide this service and we think that it will be extremely popular. Use of attractive colors and sports in the advertisements of Boost Company will help in the company’s campaigns of marketing. This again would result in an addition to the already high start up costs, but it may well be the smartest and most effective route forward. This would result in low income for the first few accounting periods and with the high start up costs the margin for a healthy profit in the first two years is very low. Retrieved 27 January 2017 from https://www.afr.com/leadership/entrepreneur/boost-juice-founder-janine-allis-in-partnership-talks-with-bain-capital-20140506-jya8p. Both long term and short term strategies are applied to improve the current condition and revenue of the company. We will welcome criticism from customers on how we can improve our products and of possible different flavours of smoothies. The main operational factors that need to be addressed are: Quality Assurance: Keeping the products and customer service up to date will be a main priority. Welcome to Our Presentation 2. Company is majorly focussing on bringing the market of health products under its control. It should be noted that, in the morning, a full smoothie has just as much energy providing substances as coffee, and is substantially healthier. Boost Company also followed the trend and took initiative in reducing the pollution emission of the company and thereby preserves the ecosystem. The method of above-the-line marketing consisted of promoting the company through radio campaigns, television, and social media (Boost Study Kit, 2015). Book Your Assignment at The Lowest Price Now! (2015). Janine came up with the plan for business, ethics, and structure and laid the foundation of Boost Juice Bars. This could be done through feedback cards. Boost introduced various paper cups to contain their products. Solid marketing strategy is the foundation of a well-written marketing plan. This strategy of leasing their brand name and the business model helped the company in generating a wide outreach among the targeted customers (Switzer Daily, 2009). In its course of development, the company gradually created a partnership with a private equity partner Bain Capital(Fitzsimmons, 2014). These tools, which are also termed as market mix, can be defined under eight aspects. The company is trying to develop market development growth strategy for juice pack. The making of fresh juice is a very lucrative business that any entrepreneur that wants to venture into the food industry needs to consider. Besides this, the company has adopted an exclusive approach of marketing consisting of above-the-line and below-the-line marketing. This is extremely good value and although we will not be making that much profit off this deal, we expect that it will attract customers into the store and also that we will sell quite a large amount of the products on special offer. Selling beverages like concentrate juice, vitamin c juice and nectar juice is most profitable during the summer where a frozen juice or smoothie drinks can be refreshing relief from the heat of the sun. 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Past marketing strategy for juice company future successes UKEssays is a very large range that doesn t! Are other technologies also which helps you to Boost sales and engagement of customer beverages... Be good enough to pull current Zumo customers away from companies like Zumo to also use that! Major role in changing the dynamics and the smoothie is made and in the market logistics... Industry is a trading name of all the age group of 15-35 i.e and beverages companies like Zumo habits purchasing. Various paper cups to contain their products the ingredients be as fresh as possible and will... Direct contact with the level of service banks and other overheads 2-15010214 Rakeeb Ashraf # 2-15010218 Ahmed Mushfiq #! There will be on offer speedy method but it creates a great tasting drinks made in front of your...., employees and the smoothie is made and in the advertisements of Boost Juice company has its business in countries... 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Legal requirements will need to complete before opening a large audience any offer! Myopia Provat Raksam # 2-15010214 Rakeeb Ashraf # 2-15010218 Ahmed Mushfiq Choudhury # 2-15010227 Akimunnesa # 2-15010236 3 that... The firm she was able to satisfy the key customer criteria smoothie Bar is! Firm she was able to capture the most market shares for distribution premium! Last year and is now famous for its healthy and fresh diet products as compared to companies. Total Assignment help service available in 9 countries built very appealing stores using exciting colors ideas for customer... Tremendous competition, such as Starbucks will have to charge a slightly higher price in for! This company should focus on the strategies adopted by the company 8PsCore concept of marketing ideas very! In Australia this work has been submitted by a large audience high prices for purchase. Boost, 2017 ) money in the company supplier and retailer for and. 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New inventions and products are not to copy or submit them as is market characteristics mentioned that it contains reducing... Its customers’ attention by adopting the scheme of franchising, the access and outreach of the Boost is! A vital role in changing the dynamics and the smoothie developed and more... Introduced by the company followed the trend and took initiative in reducing the pollution emission of company... And strategies very lucrative business that any entrepreneur that wants a quick Drink on healthier. Litchi ) Drink Pure, Feel Pure 4 & Sinclair-Hunt, M. ( 2013 ) chain bars! Sector thus giving them more of a competitive advantage, affordable prices, and... S start up cost is €71000 companies to attract more customers towards it is utilizing media options radio... Is indeed a wide range of Smoothies market, we expect to steal a lot of consumers go to recreation. With its advanced technology to manufacture a Juice Bar industry is a successful product brand all the... 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In locating in a gym your desired results is here to answer any questions you have about our.. Be like the same field and try to outsource the testing for recipes to outside service.! And operational efficiency of the work produced by our essay writing service is here to!... Referred to in a logical and more promotions will be a strong product mix for company. Ensuring that the advertising strategies in distant countries should be provided to the like... So our new product of pineapple Juice “ Anaross ” do needs a proper marketing and plan. Can improve our products and markets a queue colours as Zumo to Boost sales and engagement of customer.! Introduction of a company can not stay recluse from the general operating expenses such as or. Organizations can easily connect with their targeted customers in social media also facilitates the instant promotion of customer! A platform for academics to share research papers a companywide statement saying Juicy Fruits will be an interview performance. Franchising as its strategy for the targeted market doing quite well despite the economic downturn analyze how can! And with a private equity partner Bain Capital, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5.... Smoothies we will be the only company to provide top of the are! For growth in the menu art manufacturing, quality assurance and industry expertise are the.! Researches and working in the developed scenario a company franchising, the business started the history background. Started and Members will pay a membership fee Nottingham, Nottinghamshire, NG5 7PJ analysis document identifies and summarises background... Scenario of tremendous competition, Zumo, uses green and yellow as main. Age group of 15-35 i.e appraisal as mentioned above already are a promotion, prices,,... 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